Essential Reads

Journal of the Association for Consumer Research

Surprise! Nagging Your Spouse to Lose Weight Backfires

By Peter A. Ubel M.D. on May 22, 2017 in Scientocracy
Sometimes the worst way to keep people from engaging in harmful behaviors is to tell them to avoid those behaviors.

Why Eating Avocado Toast Can Set You Back Financially

It’s not eating avo-toast that matters so much as what the choice signifies.

“Only You” Or “I've Two Lovers and I Love them Both"?

Emotional partiality and diversity are essential to romantic love. However, they appear to conflict with each other. Which one has a greater romantic value?
https://commons.wikimedia.org/wiki/Category:September_11_attacks#/media/File:911-_New_York_City_Views,_09-11-2001_(28810017743).jpg

Story Time: Why People Are Persuaded by Fake News

Are you worried about the spread of fake news online? You should be.

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A Scientific Perspective For Making Better Decisions

By John Nosta on May 19, 2017 in The Digital Self
While multiple factors must be considered in any decision, the intrinsic stability or instability of a system or scenario can be a powerful tool in guiding decision making.

Rewarding Exercise with Food: A Novel Approach

Is it wrong to run that extra mile for a slice of guilt-free cake?

Why Aren’t People More Open-Minded? Think To-Do Lists

By Jeremy E Sherman Ph.D. on May 16, 2017 in Ambigamy
One of the best ways to predict behavior is to focus on how events affect people's to-do lists.

I Have Seen Your Brain and It Might Not Be So Pretty

Can a specialized scan of your brain tell us if you are awake and aware? If you are a nice person or a psychopath?

Every Human Interaction, Explained

The secret motive underlying all of our interactions, according to a famous acting coach.

Inspire the New You: Getting Change to Stick

How can you change yourself and make the change stick? This article shows the way.
Source: Pew Research Center

The Psychology of Bias in the Digital Age

By John Nosta on May 09, 2017 in The Digital Self
Subtle yet powerful, the Internet is subconsciously driving our choices.

Should Global Companies Have Global Boards of Directors?

You want to be a global company. Should you have a global board?

Be Positive. Be Neutral. Which Is It?

By Jeremy E Sherman Ph.D. on May 05, 2017 in Ambigamy
Six practical tips for managing your loyalties and doubts, your positive certainty and your neutral receptivity, your open-mindedness and your closed-mindedness.

Blind Spots

Can you see your conversational blindspots? Learn three exercises to try today for a more productive meeting.

What Is Behavioral Economics?

The basic message of behavioral economic is that humans are hard wired to make judgment errors and they need a nudge to make decisions that are in their own best interest.

Survey: Startups With Female Founders Perform Best

By Victor Lipman on May 03, 2017 in Mind of the Manager
New research shows that female-founded startup companies outperform their male-founded counterparts. What factors are driving these results?

Complements and Substitutes

By Jeremy E Sherman Ph.D. on May 03, 2017 in Ambigamy
If they have this trait, do they have that trait? We deal with such questions a lot. Understanding substitutes and complements can help us answer them well.

The Risk of Not Believing Trump Is Serious

By Roberta Satow Ph.D. on May 02, 2017 in Life After 50
Trump supporters are still convinced he will "do the right thing" despite everything he says to the contrary. They hold on to their fantasy that he is "on their side."

Why Customers Often Don’t Get What They Want

It’s because companies & consumers define the concept of customer value differently.

The Psychology of Effective Fundraising

Research on the psychology of fundraising can help you avoid these 4 common mistakes!

When Should You Go With Your Intuitions?

Do you trust your gut? Going with your intuitions can be dangerous in some situations. This article helps you see when you should go with your gut, and when you shouldn't.

Why Religion Evolved

By Nigel Barber Ph.D. on April 25, 2017 in The Human Beast
Religion consumes up to a tenth of economic productivity in some societies. So it must produce corresponding benefits. What are they?

Three Ways to Boost Workplace Safety

How well do you distinguish between incompetent people and defective processes?

Cultivating the Pasture They Put You Out To

The question is whether any further investment is worth the effort given the lifespan one foresees.

Didgeridoo Dilemma

By Joachim I Krueger Ph.D. on April 23, 2017 in One Among Many
Are you ready to accept the risks of haggling?

Friends as Allies

By Joachim I Krueger Ph.D. on April 21, 2017 in One Among Many
Friends are allies, but not all allies are friends.

Will Your Next Car Drive Itself?

For success new technologies must create experiences that engage and satisfy consumers. Experience, not technology, determines whether we will buy and use a new product.

How Men Attract Women

By Nigel Barber Ph.D. on April 18, 2017 in The Human Beast
How men attract women is a much more difficult question than vice-versa because women are both more selective, and also more individualistic in what they want.

Why Do Some People Deny Climate Change?

By Grant H. Brenner M.D. on April 17, 2017 in ExperiMentations
How can people deny climate change? The evidence is extremely strong, and the danger is clear and present. Research gives clues as to what factors are really at play.

Scarcity Makes Everything Desirable

Scarcity contributes to an interesting and a meaningful life.

In Defense of United Airlines

The fiasco of dragging a passenger off a plane needs more tempered reaction.

The High Cost of Receptivity

By Jeremy E Sherman Ph.D. on April 11, 2017 in Ambigamy
Don't pretend that you're exceptionally ready to change your mind.

Positive Heuristics

Researchers are looking at heuristics the wrong way — as sources of bias and error. In fact, they are powerful strategies for making inferences under uncertainty and ambiguity.
Journal of the Association of Consumer Research

Eating Too Much? Your Table Made You Do It

By Peter A. Ubel M.D. on April 06, 2017 in Scientocracy
The key to healthy eating is to make self-control effortless.