How Should We Judge Milkshake Ducks?

Not with anger or scorn, but in a more nuanced manner.

Why Your New Year’s Resolutions Should Begin in December

Changing a bad habit or forming a new, virtuous one, requires advance preparation and trial and error.

How Our Personal Finances Can Make Us Happy

Financial well-being research focuses on security and stress-relief, but not on contentment or joy that we get from money.

Why People Who Have Less Give More

Every one of us can learn valuable lessons from the generosity and compassion of the poor.

Why Automating Retirement Savings May Not Be Enough

Participants in automatic retirement savings plans are saving at rates far less than the recommended percentages.

What Should Managers Do With Profitable Unethical Customers?

The answer depends on whether the manager subscribes to a deontological or teleological ethical perspective.

Can Unethical Customer Behavior Benefit Others?

Lawful yet unethical behaviors of customers can have positive effects and it raises interesting questions.

How Long Does Public Empathy Last After a Natural Disaster?

The empathy of bystanders peaks quickly, and within a few weeks, it has abated to baseline levels.

3 Tips to Donate Effectively After a Natural Disaster

Giving cash, staggering donations, and vetting the charities you give to will ensure your donation has a greater impact.

How Financially Vulnerable Are You?

The answer relies on a host of psychological & behavioral markers that indicate financial weakness.

Why Meticulously Made Decisions Motivate Us to Persist

Decision effort signals the task's worth, raises confidence & increases chances of succeeding.

What Is a “Good” Decision?

We often confuse the process of making decisions with its outcomes, leading to an incorrect understanding of what a good decision is.

Why Posted Prices Are Often Meaningless

There’s a significant gap between asked-for prices and what customers actually pay.

What Is Undisciplined Spending?

It’s a repeated, habitual pattern of three potentially harmful spending behaviors.

Why Eating Avocado Toast Can Set You Back Financially

It’s not eating avo-toast that matters so much as what the choice signifies.

Why Customers Often Don’t Get What They Want

It’s because companies & consumers define the concept of customer value differently.

In Defense of United Airlines

The fiasco of dragging a passenger off a plane needs more tempered reaction.

Paying Income Taxes Makes Us Happy

When we pay taxes, it triggers reward areas in our brain & is associated with greater well-being.

Why Are Indians Ashamed Of Their Happy Arranged Marriages?

The arranged marriage concept is associated with forced marriage & signals social ineptitude.

How Should You Decide Whether to Drive For Uber or Lyft?

The economics will vary dramatically depending on your incremental costs.

When Does Pay What You Want Pricing Work?

It is useful for last-minute pricing, for loyal customers, & to raise money for charity.

What's the Difference Between Optimism and Hope?

Both are beneficial, but they’re different in their effects on our life outcomes.

Are You a Stretcher or Are You A Chaser?

The answer to this question holds the key to leading a happy and successful life.

Why Have Super Bowl Ad Prices Doubled Since 2007?

One big reason is growth of consumer engagement through social media.

Just How Many Amazon MTurk Survey-Takers Are There?

Amazingly, Amazon doesn’t share the number. Other sources give us some idea, and the number is much smaller than we might expect.

Five Ways to Shop Smart and Spend Less On a Must-Have Toy

Here's what an analysis of 34,000+ Hatchimals auctions on eBay tells shoppers to do.

When's the Best Time to Buy the Year's Must-Have Toy?

An analysis of how much people paid for Hatchimals on eBay during the 2016 holiday season gives helpful clues.

How to Shop Smartly When Prices Are Changing Constantly

Rely less on memory & pricing cues, and more on price tracking technology.

Why Shoppers Hate Frequent Price Changes

Prices become difficult to judge, & the purchase decision gets more complicated.

Which Fraud Is Worse, Shoplifting or Identity Theft?

Survey results show what consumers think of 8 types of retail fraud.