Should You Become an Uber or Lyft Driver?

The economics will vary dramatically depending on your incremental costs.

When Does Pay What You Want Pricing Work?

It is useful for last-minute pricing, for loyal customers, & to raise money for charity.

What's the Difference Between Optimism and Hope?

Both are beneficial, but they’re different in their effects on our life outcomes.

Are You a Stretcher or Are You A Chaser?

The answer to this question holds the key to leading a happy and successful life.

Why Have Super Bowl Ad Prices Doubled Since 2007?

One big reason is growth of consumer engagement through social media.

Just How Many Amazon MTurk Survey-Takers Are There?

Amazingly, Amazon doesn’t share the number. Other sources give us some idea, and the number is much smaller than we might expect.

Five Ways to Shop Smart and Spend Less On a Must-Have Toy

Here's what an analysis of 34,000+ Hatchimals auctions on eBay tells shoppers to do.

When's the Best Time to Buy the Year's Must-Have Toy?

An analysis of how much people paid for Hatchimals on eBay during the 2016 holiday season gives helpful clues.

How to Shop Smartly When Prices Are Changing Constantly

Rely less on memory & pricing cues, and more on price tracking technology.

Why Shoppers Hate Frequent Price Changes

Prices become difficult to judge, & the purchase decision gets more complicated.

Which Fraud Is Worse, Shoplifting or Identity Theft?

Survey results show what consumers think of 8 types of retail fraud.

4 Different Ways to Think of Retirement

Each perspective on retirement provides unique & useful psychological insights and practical guidance.

Why You Should Never Prepay for Any Product or Service

Marketers love it when consumers prepay, but it often has unintended consequences that harm consumers.

Why Don't We Save Enough for Our Retirement?

Uncertainty about “the Number,” competition from other goals, and misunderstanding growth are big obstacles.

When Adversity Strikes, Optimism Helps Us Get Through

It leads to using effective coping strategies, an attentional bias on the positives & substitutes for social support.

How Much Money Should You Spend on a Wedding Gift?

Economics and psychological perspectives provide us with different spending values in response to this common question.

Can a Reality TV Script Work for a Presidential Campaign?

What Mr. Trump’s unwavering supporters teach us about authenticity in today's culture and its future.

4 Ways In Which Optimism Helps Entrepreneurs Succeed

Creative, novel ideas, a bias to act, persistence, & bouncing back from failure are all contributors.

Should You Quit Your Job When You Start a New Business?

What entrepreneurship research says about working in your startup part-time vs. full-time.

Why Is the Backward Research Method So Effective?

It forces up-front thinking about use of research results and required data, and removes guess-work on the researcher's part.

How Should Market Researchers Ask About Gender In Surveys?

New gender identity research shows we need to rethink the answer for designing accurate and inclusive surveys.

How Optimism Can Affect Our Financial Decisions Adversely

Research shows optimists prefer risky investments, gamble to win & postpone saving money. But we can be optimistic and make good financial decisions at the same time.

Should We Treat Business School Students Like Customers?

University professors and administrators should be customer-oriented, but we should not treat students like customers.

A Simple Exercise to Boost Optimism (And Improve Health)

This visualization exercise is easy (and fun) to do and research shows it can have big payoffs.

Is Financial Nudging of American Consumers Backfiring?

Data from Vanguard’s “How America Saves 2016” report raises three red flags.

4 Reasons Why an Optimistic Outlook Is Good for Your Health

Better knowledge, healthier actions, more effective coping methods, and greater social support are ways that being optimistic improves your life.

Do We Become Less Optimistic As We Grow Older?

Research shows that optimism declines with age, but not for older Americans.

Does It Matter Whether You Pay With Cash Or A Credit Card?

Research shows that pain of spending affects shopper behavior.

Do Shoppers Benefit When Stores Use Everyday Low Pricing?

Academic research has found EDLP has pros & cons for stores and shoppers. The cons might outweigh the pros.

2 Reasons Growth Rate Numbers Can Mislead Us

Using incorrect measures & ignoring the base size can lead to wrong conclusions.

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